Every hotel, benchmarked.
Hotel Optimizer is our sustainability benchmarking platform, purpose-built for hospitality. Peer and internal benchmarking across energy, water, and waste, used by 100+ hotels in 55 cities, with savings that average US $125,000 per hotel per year.
Built for hotels, not adapted to them.
Generic energy tools treat a hotel like an office. Hotel Optimizer does not. It is purpose-built for hospitality, benchmarking each property against its peers and against its own history across energy, water, and waste, so general managers and sustainability teams can see exactly where a hotel stands and where the savings are.
Across 100+ hotels in 55 cities, that focus has translated into measurable savings, averaging US $125,000 per property per year, and more than US $30 million over nine years.
Six capabilities. Built for hospitality.
Everything Hotel Optimizer does serves one purpose: showing each hotel exactly where it stands and where the savings are, on metrics that make sense for a hotel.
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01
Peer benchmarking
Each hotel is benchmarked against comparable properties, so you can see how it performs relative to similar hotels rather than against an arbitrary target. Outliers and opportunities stand out immediately.
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02
Internal benchmarking
Each property is tracked against its own history, so progress is visible month on month and year on year, and improvements are credited where they are earned.
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03
Energy, water & waste
The three metrics that move a hotel's footprint and its costs, tracked together in one place rather than scattered across bills and spreadsheets.
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04
Savings identification
The benchmarking surfaces where consumption and cost can be cut, turning data into a prioritized list of savings a general manager can act on.
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05
Hospitality KPIs
Metrics normalized to hospitality measures such as per room and per guest night, so comparisons are fair across properties of different sizes and occupancy.
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06
Portfolio reporting
Roll up performance across a portfolio for owners, brands, and ESG reporting, with the consistency that multi-property groups need.
Four stages. Data to savings.
Hotel Optimizer runs a continuous loop: onboard each property's consumption data, benchmark it inside and out, identify the savings, then track and report them over time.
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Onboard the portfolio
Connect each hotel's energy, water, and waste data, and normalize it to per-room and per-guest-night measures.
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Benchmark
Benchmark each property against comparable hotels and against its own history, across every tracked metric.
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Identify savings
Surface the gaps, outliers, and opportunities, turning the benchmarks into a prioritized list of actions.
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Track & report
Monitor savings as they land and report performance across the portfolio to owners, brands, and ESG.
The benchmark behind our energy work.
Hotel Optimizer is the hospitality layer of our Energy Management practice. The platform finds where the savings are; our energy team delivers them through audits, retrofits, and ESCO programs. Adopt it standalone or as part of a full engagement.
See Energy Management consulting
Savings you can take to the owner.
Representative results across Hotel Optimizer deployments
Hotel Optimizer has been deployed across more than 100 hotels and 20+ brands in 55 cities. The benchmarking consistently surfaces savings that general managers can act on, and that owners can see on the P&L.
Every metric that moves a hotel.
Hotel Optimizer benchmarks the consumption and cost metrics that matter to a hotel, normalized so that a city resort and a desert lodge can be compared on a level footing.
Metrics are normalized to hospitality measures such as per room and per guest night, and rolled up across the portfolio for owners and brands.
- Energy
- Electricity
- Cooling
- Water
- Gas
- Waste
- Carbon
- Laundry
- Kitchen
- Per
Room - Per
Guest - Cost
Questions decision-makers ask us.
Common questions from hotel owners, general managers, and group sustainability teams evaluating the platform. If yours is not here, get in touch below.
What is Hotel Optimizer?
Hotel Optimizer is Farnek's sustainability benchmarking platform, purpose-built for hospitality. It benchmarks each hotel against comparable properties and against its own history across energy, water, and waste, surfacing where savings are and tracking them over time. It is used by more than 100 hotels across 55 cities.
What is the difference between peer and internal benchmarking?
Peer benchmarking compares a hotel against comparable properties, so you can see how it performs relative to similar hotels. Internal benchmarking compares a hotel against its own history, so you can track progress over time. Hotel Optimizer does both, which is what makes the savings opportunities credible.
What does Hotel Optimizer track?
It tracks the metrics that move a hotel's footprint and its costs: energy, water, and waste, normalized to hospitality measures such as per room and per guest night, so comparisons are fair across properties of different sizes and occupancy.
How much can a hotel save with Hotel Optimizer?
Savings vary by property, but across deployments the platform has helped hotels save an average of around US $125,000 per hotel per year, and more than US $30 million in total over nine years. These are representative figures; actual savings depend on the hotel and the measures implemented.
Who is Hotel Optimizer for?
It is built for individual hotels and hotel groups that want to manage sustainability and consumption across a portfolio. It can be adopted standalone or alongside an Energy Management engagement with Farnek, which delivers the savings the platform identifies.
Request a Hotel Optimizer demo.
A 30-minute walkthrough, no commitment. We show you the platform on a realistic hotel scenario and discuss how it would fit your portfolio, your brands, and your reporting.